Whether you like it or not, it’s true, a website is the face of any business! And not only the face, but the driving force of its income, and perhaps more so in small business than large corporates and brands. After all, corporates already have a presence, and mind-thought in the market place. But if a small business is not known of, and doesn’t have a presence in search engines they will forever remain an unknown entity!

Therefore websites should form a stringent component of any small businesses’ marketing objectives. In fact it should be considered an asset, not a nice-to-have for a small business. I once heard someone describe localized marketing as the poor cousin that nobody takes seriously. What a tragedy? In fact, whenever times are tough, websites are the first component to be neglected, and it may just be the arm that saves a business.

The biggest mistake any small business can make is isolating the localized marketing objectives from the cut and thrust of the actual business. Everyday millions more people are using the internet to find solutions! A search engine will crawl the internet, followed by building a suitable index for the person searching. The search will then provide a ranked list of websites for the user. First and foremost you need to determine your brand essence and then remember search engine has become king.

Due to this it is every business with a web presence goal to be top of the search engine optimization (SEO) rankings. In case you are wondering what exactly that is? It is the execution of increasing traffic to your website through organic (non-paid for) search engine results. And this is where the perfect formula strategy local marketing, keywords and local SEO all become paramount.

Why? Because well executed content and keywords will rank you with your targeted marketing niche in local SEO. According to Google themselves, “Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.”

Competition is saturated online and decluttering your presence from the competition is more important than ever before. There are many online tools available that can assist you with keyword planning such as: Google Keyword planner, KWfinder, Moz Keyword Explorer, Keyword Tool and SEMrush. Some are free, and some are paid for, you will need to research and assess the best fit for your small business.

Spend time localizing your marketing strategy by fine-tuning your target market/audience and know who you are talking to. Not understanding a target audience could guarantee a failure. It is often said that the best form of local marketing is a business card through networking. But could it be that a website is in fact your best networking business card!

Here at Angels Ad, we utilize the work of a top notch web design and advertising agency.  We highly recommend McColley Marketing Media in Mesa Arizona.

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